A comprehensive visual campaign for St.Bailey Film festival, created across digital, print, merchandise, and on-site applications. The goal was to build a distinctive festival identity that could remain consistent across every audience touchpoint.

• CREATIVE DIRECTION

The visual direction brings together a cinematic and contemporary editorial aesthetic, using strong typography, structured compositions, and expressive imagery to reflect the character of independent film. The system was designed to feel cultural and artistic while remaining flexible enough to translate across posters, social content, apparel, and event materials.

• THE RESULT

A cohesive campaign identity that connected the festival’s digital presence with its physical experience. From promotional graphics to merchandise and large-format applications, each piece worked as part of one recognizable visual system — giving the festival a stronger and more established presence.