Elkie / #EK

Album Campaign · Art Direction · Graphic Design · Publication Design

· Event Visuals · Social Media Content Creation · Merch Design

THE PROJECT

A complete visual campaign for ELKIE’s first mini album, #EK, spanning album artwork, photobook design, promotional graphics, press conference visuals, and digital assets. The goal was to create a distinctive visual identity that could carry consistently across both physical and digital touchpoints.

CREATIVE DIRECTION

The design blends playful pop energy with a polished editorial aesthetic. Bold serif typography, cut-out photography, graphic framing, and contrasting black, white, and red create a dynamic collage-inspired look, while softer layouts and refined detailing bring balance and sophistication across the wider campaign.

THE RESULT

A cohesive visual world that gives #EK a recognizable identity beyond the album cover. From packaging to large-scale press visuals, each application carries the same creative language while adapting naturally to its format.