Ash Mollie/ Booth Design

Art Direction · Event Booth Design · Package Design

• THE PROJECT

A branded event booth created for Ash Mollie Studio, translating the jewelry brand’s refined aesthetic into a cohesive physical retail experience. The design brings together display styling, signage, packaging, and product presentation within one unified environment.

• CREATIVE DIRECTION

Inspired by AMS’s romantic European influence and modern femininity, the booth combines soft neutral tones, elegant textures, and carefully layered displays. Clean merchandising keeps the jewelry as the focal point, while thoughtful details create a warm, elevated atmosphere that feels distinctly AMS.

• THE RESULT

A polished and recognizable retail space that extends the AMS identity beyond its packaging and digital presence. Every touchpoint works together to create an inviting boutique experience while allowing the jewelry to remain at the centre of the design.